1. Say what you do, for whom and where, straight away

Within a few seconds of landing on your homepage, a visitor should know what you do, who it's for and where you work. "Emergency plumber in Leeds" beats "Welcome to our website". Put this in your main headline, not buried further down.

2. A clear list of services

List each service in plain words. If you offer several, give each its own section or page with what it includes, who it suits and roughly how long it takes. Separate pages also help you show up when people search for that specific service.

3. An idea of price

People want to know if they can afford you before they get in touch. If you can't give exact prices, give a starting price, a typical range or explain what affects the cost. Even a rough guide filters out poor-fit enquiries and builds trust.

4. Proof that you're good at it

  • Reviews, ideally linked to your Google reviews so people can see they're real.
  • Examples of your work: photos, before-and-afters or short case studies.
  • Qualifications, memberships and insurance relevant to your trade or profession.
  • Real photos of you and your team, rather than stock images.

5. An easy way to get in touch, on every page

  • Your phone number, tappable on mobile.
  • A short contact form: name, email or phone, and what they need. Don't ask for more than you need.
  • A booking link, if customers can book online.
  • A chatbot that answers common questions and captures enquiries outside working hours.
  • A clear button such as "Get a quote" or "Book a call" near the top of each page.

6. Answers to common questions

An FAQ section answering the questions you hear every week (areas covered, payment, timescales, guarantees) saves you time and reassures customers. It also helps search engines and AI assistants understand your business.

7. Works on a phone and loads quickly

Many visitors will be on a phone. Check that text is readable without zooming, buttons are easy to tap, and pages load quickly. A slow, fiddly site loses people before they've read anything.

8. The legal and trust basics

  • A privacy policy explaining what you do with the details people give you, and a cookie notice if you use analytics or advertising cookies.
  • If you're a limited company, your website must show your registered company name, company number, the part of the UK where it's registered and your registered office address.
  • Your professional body's requirements, if you're in a regulated profession.
  • Your business address or the areas you cover, matching your Google Business Profile.

9. Keep it up to date

Out-of-date prices, old opening hours or a "latest news" post from three years ago make people wonder if you're still trading. Review your site every few months, or have someone do it for you.

How Sonnatt.ai builds it

Every website we build covers all of the above, includes a chatbot, and is hosted and kept up to date for you. See our website design service or pricing.