1. Who you help

"Accountants in Leeds" describes hundreds of firms. Say who you're best for: sole traders, limited companies, landlords, contractors, start-ups, a particular industry, or personal tax clients. Visitors who see themselves in your description are far more likely to get in touch.

2. Services, explained in plain English

List each service (bookkeeping, year-end accounts, self-assessment, VAT returns, payroll, management accounts, tax planning and so on) with a sentence on what it includes and who it's for. Give your most important services their own pages so people searching for them can find you.

3. Fees, or how fees work

Many people delay contacting an accountant because they're worried about cost. Fixed monthly packages, starting prices or a clear explanation of how you quote all help. If you offer a free initial call, say so prominently.

4. Trust signals

  • Qualifications and professional body membership, shown clearly.
  • Real reviews, ideally from your Google Business Profile.
  • The people: photos and short bios of the partners and team, so clients know who they'll be dealing with.
  • Software you work with, such as the accounting packages your clients already use.

5. Easy ways to get in touch

  • A short enquiry form asking what kind of client they are and what they need.
  • A booking link for an initial call.
  • A chatbot that answers questions about your services, fees and process, and passes anything specific to a person. It should never give tax advice.

6. Helpful, timely content

Deadline reminders, plain-English explainers and answers to the questions clients ask every year show expertise and help you appear in searches. Keep anything time-sensitive, such as rates and thresholds, up to date or clearly dated.

7. A route for existing clients

A clear link for existing clients, whether that's a client portal, a secure way to send documents or simply the right contact details, saves your team time and looks professional.

8. The legal and regulatory basics

  • A privacy policy covering how you handle enquiry and client data, and a cookie notice if you use analytics.
  • If the firm is a limited company, its registered name, company number, place of registration and registered office address.
  • Anything your professional body requires on your website or letterhead. Check your body's current guidance.

How Sonnatt.ai helps accountants

We build and run websites, chatbots and marketing for accountants and advisers, including the plain-English service pages, enquiry handling and deadline-season content described above. See websites for accountants in Leeds.