What social media does well

  • Getting discovered: people come across your posts, shares and videos without searching for you.
  • Showing personality: behind-the-scenes photos, recent work and short videos build trust.
  • Staying in touch: followers see your news, offers and updates over time.
  • Quick conversations: comments and messages make it easy for people to ask a question.

Where social media falls short on its own

  • You don't own it. The platform decides who sees your posts, can change its rules at any time, and can restrict or close accounts.
  • It's hard to find information. Prices, services, opening hours and areas covered get lost in a feed of posts.
  • It doesn't show up well when people search on Google for a service in their area.
  • Not everyone uses it. Some customers don't use a particular platform at all, and many people expect a business to have a proper website before they get in touch.

What a website does well

  • You own it, and you decide what it says and how it looks.
  • It answers the questions people have before they contact you: what you do, where, how much, and how to book.
  • It can be found on Google, alongside your Google Business Profile, when people search for what you do nearby.
  • It turns visitors into enquiries with a contact form, a booking link or a chatbot that works day and night.
  • It makes you look established: people often check a website before trusting a business they found on social media.

How they work best together

Think of social media as the shop window and your website as the shop. Your posts get attention; your website is where people go to find out more and get in touch. In practice:

  1. Put your website link in every social profile bio.
  2. Point posts at a specific page, such as a service, your prices or a booking page, rather than just the homepage.
  3. Show your social feeds or recent work on your website so it never looks out of date.
  4. Keep your business name, contact details and opening hours the same everywhere.
  5. Follow up every enquiry, whichever route it came from.

If you can only do one right now

If people mostly find you by searching on Google, or need details such as prices, services and booking before they decide, start with a good website and your Google Business Profile. If your customers mainly discover businesses like yours by scrolling and you already have a steady stream of messages, social media might come first, but you'll still want a simple website so people can check you out and get in touch.

How Sonnatt.ai handles both

We build and run your website and your social media and marketing together, run by one dedicated account manager, so every post points people the same way. It's £995 to set up and £995 a month, with no long contract.